Office‑based, Hereford
We are seeking an experienced, people‑focused Marketing Manager to lead our core business marketing function and play a pivotal role in driving allpay’s continued growth. This is a hands‑on management role with responsibility for an established team comprising two Designers, an Event Manager, a Senior Product Marketing Executive, and a Marketing Executive.
Acting as the bridge between strategic direction and day‑to‑day delivery, the Marketing Manager will champion operational excellence, foster a high‑performing and collaborative culture, and ensure that marketing activity, whether tactical execution or strategic rollout, directly supports allpay’s business plan and growth ambitions.
Key Responsibilities
Team Leadership & Department Management
- Provide day‑to‑day leadership, coaching, and line management for the internal marketing team, creating a supportive, high‑performance environment focused on delivering excellence together.
- Ensure effective workload allocation, clear prioritisation, and proactive resolution of challenges to keep the team operating efficiently.
- Set, manage, and report on individual and team KPIs aligned to departmental objectives and the wider business strategy.
- Communicate strategic direction to the team clearly and consistently, ensuring all activity maps back to business goals and the annual marketing plan.
Campaign & Project Delivery
- Oversee the planning, execution, and evaluation of integrated, multi‑channel marketing campaigns, including PR, content marketing, email nurture programmes, events, and social media, to drive brand visibility, client engagement, and qualified lead generation.
- Ensure campaigns are delivered to a high standard, on time, and against budget, while maintaining alignment with commercial, product, and customer objectives.
- “Roll up your sleeves” to support hands‑on delivery when required, particularly during busy periods, major campaigns, or critical initiatives.
Collaboration & Stakeholder Engagement
- Partner closely with the commercial function as well as other internal teams to deliver cohesive, strategically aligned marketing initiatives.
- Build strong relationships and manage external agencies, suppliers, and partners to enhance campaign impact and department output.
Reporting, Insights & Optimisation
- Monitor and interpret campaign performance data and marketing KPIs, creating clear, actionable insights for continuous improvement.
- Produce regular performance updates for senior leadership, highlighting impact, opportunities, and recommendations.
- Use data to influence strategy, refine audience approaches, and enhance the effectiveness of future marketing activity.
Operations & Budget Management
- Ensure smooth day‑to‑day running of marketing operations, including project tracking, process improvements, and resource planning.
- Work with the Marketing Director to determine a marketing budget allocation focussed on delivering ROI across multi‑channel marketing initiatives.
- Manage assigned campaign budgets responsibly, ensuring maximum value and return on investment.